Cannes Lions
OGILVY GROUP UK, London / CISCO / 2007
Overview
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Credits
Outcome
This mail piece has been very well received among small business managers, and has created a lot of goodwill among this target group towards Cisco. The campaign has exceeded all expectations with a response rate of 10.2% in priority cells. Although responses are still coming in, leads so far are estimated to be worth a whopping $1.25 millon.
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