Instead of just announcing ING’s new message, we wanted to go one step further and deliver on that promise in a real and useful way. We wanted our campaign to literally leave them empowered.

To do this, we created a series of interactive posters that would help them get the most out of their trip.

First we identified the most popular traveller destinations visited from Schiphol. Then we collaborated with Lonely Planet to source the latest and most useful traveller information and tips for each destination. As a finishing touch, we then commissioned local artists to bring the information to life in illustrations that reflect their city’s culture and style.

Each illustration was specially formatted to a size that worked with all cameras and mobile phones, allowing travellers to take a photograph, zoom in, and explore the content in detail at their leisure.

Every poster in the 'Cities in a Click' series is packed with the latest, most insightful tips for travellers headed to these 10 most popular destinations. The posters are strategically placed where travellers will find them most useful - at the boarding gates and inside the air-bridges where they wait to embark their planes. What was traditionally used for one way communication now arms travellers with useful content for their trip, ahead of their trip.

ING have delivered on their promise - travellers passing through Schiphol are now empowered with information that keeps them one step ahead. And they can justifiably say "World, here I come".