Cannes Lions
OGILVY NEW YORK, New York / CITIZENS BANK / 2012
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Alexander Hamilton, the father of modern banking and his fellow 18th century forefathers are at the bank working late into night. Their chamber, lit only by candlelight, sets a dark and eerie mood for their discussion on how scary home buying can be without the guiding light of a good bank. As they get lost in conversation, a member of the cleaning staff spooks them, interrupting them unexpectedly. The startling surprise is unwelcomed, illustrating the point of how surprises are unwelcome when it comes to borrowing money to buy a home.
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