Cannes Lions
EURO RSCG, Dusseldorf / CITROEN / 2007
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High CO2 emission and exhaust particulates of diesel engines are a big contributor to environmental pollution. We communicate this by using the metaphor of “pigs” - an animal that is not regarded as very clean. All diesel cars are replaced by thousands of dirty pigs that are blocking and polluting the streets during an everlasting rush hour.By using the Citroen Clean-Diesel-Technology you can turn your dirty little pig in a clean one.
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