Cannes Lions
HAVAS WORLDWIDE, London / CITROEN / 2009
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We open on two men duelling in a snowy landscape outside a large house. When one man slices the heather off his opponents hat he walks off and gets in the Citroën C5. We see him drive away from the house through the landscape passing through a stereotypical German town. He is seen to be heading towards Berlin. We end with a shot of the car with the super and voice-over: New Citroën C5 unmistakeably German. Made in France.
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