Cannes Lions
START-REC, Paris / CITROEN / 2021
Overview
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Credits
Execution
The “Edwin Awkins Singers - Oh Happy Day” song acts as a real common thread for this film, crossing it stages and eras for half a century, bringing optimism, hope and an irresistible positive energy, needed by all in this difficult pandemic context.
The iconic title was chosen because it transcends time, resounding with the movie’s jumpcuts accross decades.
“Oh Happy Day” was reorchestrated in a Music Hall way and inspired by real life. The actors’ voices’ natural imperfection accentuates the realism and authenticity of the movie : The actors are not all professional singers and were recorded while acting on stage. Their voices are enhanced by the initial vocals, interpreted by a gospel choir, recorded for the occasion in the legendary Saint Germain Studios in paris.
As a result, “Oh Happy Day” participates in the federating and unifying effect of the movie.
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