Almost everyone has had a shopping cart graze their leg, or collide into their ankle. An estimated 35,000 people are seriously injured (or killed) in shopping-cart accidents every year (U.S.Consumer Product Safety). These collisions are similar to minor accidents in a car driving less than 30KM/H that don't brake in time. By applying preventive accident technology to shopping carts, complicated ACS technology became relevant and easily understood by everyone.

Placing ACS fitted shopping carts in a shopping centre cost THB 5000 (US$150) per hour. In total, location/media cost less than 1/10 of the rental of an outdoor billboard for 1 month. Just these numbers alone have led to a shift in activation and direct marketing budgets and briefs to the agency. As part of an integrated All-New Ford Focus launch in Thailand, vehicle sales increased by more than 300% and raised favorable opinion of the Focus brand from 51% to 73% and customer consideration score in creased from 44% to 70%.