In the city of Tegucigalpa, Honduras, a place with overgrown parks and footpaths, we had to launch the new Gillette Fusion ProGlide.

For that we created Gillette CityTrim. We build special lawn mowers and we went out to shave the city.

This big scale razors are 24''(width) x 81''(height) x 3''(depth) and have a 52cc 2 stroke engine.

In only 2 days, 7 parks and 2 footpaths were given a clean shave and more than 3000 people got to see the power of the new Gillette Fusion ProGlide.

The Mayor of Tegucigalpa congratulate us for the idea.

People loved Gillette CityTrim and told us that definitively, they had never seen something like this before.

In 1 month we think and produce the idea with less than 5000USD.

In 2 days, 7 parks and 2 footpaths were given a clean shave and more than 3000 people got to see the power of the new Gillette Fusion ProGlide.

People were happy and got to know the new razor in detail because they were in a better mood for receiving flyers and brochures.

Gillette was seen as a social responsible brand.

The Mayor of Tegucigalpa congratulate us for the idea.

People loved Gillette CityTrim and told us that definitively, they had never seen something like this.