"Clap Your Hands" is a hard-hitting showcase of productivity and performance in the NFL, spotlighting the NFL's biggest stars using the tablet to continually push their limits as they ready up for game day. The twist? We juxtapose the action with a child's voice as he sing a familiar children's song. Of course, the viewer has no clue where the voice comes from until the end, where they find out that it's Drew Brees's young son who has been singing to his dad via a Surface Skype call. All paying off the Surface's tagline: Trusted By the Pros, Built for the Fans.

"Clap Your Hands" kicked off with the 2017 NFL regular season, launching as an online video, with promotional support from Microsoft's social media groups. It quickly garnered millions of views on YouTube. It made its way into rich media banner ads, video boards in LA and Times Square, and even at the ESPY Awards.

2016 Clap Your Hands (Digital PR, OOH, Digital, Social, TV (PR), NFL Controlled Media)

Impressions: 1,263,491,866

Engagements: 20,748