Cannes Lions
MUTABOR DESIGN, Hamburg / CLARIANT INTERNATIONAL / 2014
Overview
Entries
Credits
Description
‘Appreciation’ is the guiding principle of the speciality chemicals company Clariant. As a ‘gift of appreciation’, the Clariant 2014 gift calendar acts as a calendar and wrapping paper in one. The front and back of the pages for each month display a raw material and an end product – thereby demonstrating the company’s many innovative processes and patents.
Execution
The diverse topics range from new forms of energy through plastic and print finishing techniques to natural alternatives for body care. In this way, the convertible calendar with its minimalistic graphic design offers a threefold source of pleasure: as an inspiring decorative product, unique wrapping paper and a repeated, special expression of appreciation for customers and business associates.
Outcome
Gift to business partners.
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