Cannes Lions

CLARIN NEWSPAPER BRANDED CONTENT

SANTO BUENOS AIRES, Caba / CLARIN / 2009

Film

Overview

Entries

Credits

Overview

Description

Clarin, the most important newspaper in Argentina, is behind this sponsorship campaign for the Buenos Aires International Independent Festival. The idea was to highlight some of the values of independent film making. So, one script was written and given to two different people: Israel Adrian Caetano, Argentina's most awarded film director and Roberto Palmieri, a security guard who had never held a camera before. Both made their own interpretation and the results are included in a documentary of the whole process.

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