Cannes Lions
EHS BRANN, London / DIAGEO / 2006
Overview
Entries
Credits
Outcome
88% of those mailed bought a bottle of the Classic Malts for someone else as a gift during Christmas 2005, outperforming the control cell by 11%. 98% of those mailed agreed with the statement: ‘The Classic Malts make an ideal gift for anyone who likes whisky’. 98% of those mailed felt more confident in choosing a Classic Malt, compared to 92% of the control cell.
Similar Campaigns
12 items