The purpose of the campaign was to increase the audience of the Brazilian Symphony Orchestra. We filmed the orchestra playing themes of classic movies and used You Tube to make people realize they already like classical music. The answer came through a significant renovation to the age group of the audience, with a 40% increase of young people. The tickets sold out for this year’s season.

We shot the Brazilian Symphony Orchestra playing classicals from classic movies. For this purpose we used some of the greatest movie tunes: ET, Jaws, Indiana Jones and Star Wars. All composed by John Williams.

The objective was reached by making people realize they already like classical music.They just didn’t notice it.The answer came through a significant renewal to the age group of the audience,with a 40%increase of young people.The tickets sold out for this year’s season.