The concept marking both the action and its implementation was “Would you drink this water?”. We wanted a concept allowing those impacted to know exactly what the thousands of people drinking contaminated water feel in the third world. Therefore, we decided to use dirty drain water, an element very close to our reality, to make that feeling of rejection even stronger.

So we put giant drinking straws with the text: “Would you drink this water? Thousands of people have no other option” on drains in the main Spanish cities.

High notorietyMore than 55,000 visitors on the first 2 daysFunds raised: 15% more than on objectivesNational cover on 5 television channels, 9 press releases and more than 12 blogs.