We built on a successful phenomenon, that's reaching top hits on social nets in Spain: the humorous groups aimed at making fun on ladies’ topics, followed by millions of fans.We wanted to redirect all the interest theses groups stir towards a new one: A group created to bring awareness on the water issue.On March 22, the World Water Day, we created the group 'Ladies who see their children die because they don´t have clean water' on Facebook.With this twist from humour and trivial towards solidarity, this initiative promoted a supportive movement, awareness about this issue and collaboration.With a minimum budget we managed to reach many people as they joined our Facebook group as fans and 'more than fans'. We achieved major recognition, awareness on the issue and a movement of solidarity that built in donors and members to help solving the world water issue as much as we can.

- In a couple of weeks the group had up to 6500 fans, and it is still growing with an average of 150 new fans per day.- The initiative has generated debate and more than 100 positive comments.

- Thanks to a special option created to collect user´s personal data, send them information about the cause and the organisation and most importantly, enroll them as donors, 2000 people have became “more than fans”.-So far, we have obtained 350 new Action against Hunger members thanks to this action.