Cannes Lions
JWT ITALIA, Milan / INDESIT COMPANY / 2014
Awards:
Overview
Entries
Credits
Execution
Also this year, Indesit has proved to be the symbol of clean football, paying special attention to its core target: women. With the Cleaner Football Machine, Indesit has reached straight into their homes and has given people happiness and fun, promoting even more customer loyalty.
Outcome
Less swear words, more happy women during football matches.
Similar Campaigns
12 items