The FUMAKILLA A Double Jet campaign, "Hit the Fly Mark with a Single Shot", was launched to get out the message that FUMAKILLA hopes to keep our living environment clean.The idea for the sticker stems from the knowledge that men have a tendency to aim their urine at a mark in the urinal (such as the urinal deodorizer). Of course if they miss the mark it causes a mess. The sticker prompts men to aim their urine at the fly sticker which will keep the urinal cleaner.

The FUMAKILLA campaign became a hot topic in many media, especially online.

Web site PVs : 25 million+ (10 million+ times media reach by 23 urinals.) Game plays : 100 million+ Blog,CGM and SNS entries : 6millions+