Dubai Lynx

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J. WALTER THOMPSON CAIRO / VODAFONE / 2019

Film
Film
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Overview

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Credits

OVERVIEW

Execution

Music was a key aspect to this film. We needed to appeal to the younger segment, and so our music had to stand out. Delivering on the daring youthful spirit, we created a daring musical piece. The soundtrack had to portray attitude and groove. Hence, its creation was driven by a Moog bassline and ‘in the face’ analog drums beat. Then we gradually built the beat using analog synthesizers and drum machines. To further give our track an edgy attitude, we added a vocoder under the main vocals. We ended up with a catchy, fast beat that further delivered on our fast and snappy copy.

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