We transformed the data from the original study into a digital platform with

twelve clocks which, at midnight of August 7, 2017, the date that marked the

11th anniversary of the law that fights violence against women in Brazil, began

to count, in real time, the number of assaults against women in the country. One

by one. Second by second. And during the next 24 hours, people began to

check the time on a new and distressing clock: the one that marked the number

of women who were victims of violence.

When the regular clocks struck midnight on August 7, 2017, the date that

marked the 11th anniversary of the law that fights violence against women in

Brazil, the digital platform Clocks of Violence was aired bringing twelve clocks

that marked, in real time, the number of assaults against women in the country.

One by one. Second by second. And during the next 24 hours, people began to

check the time under a new and distressing point of view: the number of women

who were victims of violence.

Celebrities, important politicians and organizations that fight for human rights

around the world have shared the action in their social channels. Four of the top

five television channels in Brazil placed the Clocks of Violence on their highest-

rating shows. The official Web page of the Brazilian Government used the

Clocks of Violence platform as a source of material that warned people about

violence against women. And in addition to that, the platform was highlighted in

the world's most desirable advertising space: Times Square Avenue in New

York.

With an action that lasted only 24 hours and did not have any media

investment, we reached:

+ 177 M impressions

+ 100 K views per minute (+ 3 K new views for each act of violence)

+ 10 M earned media