Cannes Lions
PHD PUERTO RICO, Guaynabo / CLOROX / 2018
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Description
We created a special droppers. The Clorox Dropper frogs, inspired by Puerto Rico’s national icon: The tiny and beloved Coquí frog, a big part of the Island’s culture, that now became a giant symbol for the national spirit of reconstruction.
Execution
We produced 10.000 Clorox dropper frog.
We identified 8 of the most affected communities across the island (Humacao, Toa Baja, Toa Baja, Guavate Morovis, Orocovis, Cayey and Yabucoa.) and delivered them a Clorox bundle: Clorox Bleach product bottle and our special dropper.
Outcome
10.000 Clorox dropper frog delivered
8 benefited cities
Almost 50.000 reached people
A person needs almost 3 liters of water per day and an average Puerto Rican family consists of at least 4 sometimes 5. That gives us 4 million liters of clean water monthly, as a result of multiply for the amount of the dropper delivered with the total of reached people.
Water that now is ready for bathing, washing, cooking and drinking.
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