In a category where every brand has promised stain removal, our task was to communicate how easy it is to remove stains with Clorox for Colours, while inducing trials.

We created a unique, point-of-sale installation with the most common stains like ink and ketchup made out of interlocking building blocks. This installation engaged consumers by allowing them to remove these blocks (and therefore the stains) with their own hands. Thus demonstrating how easy it is to remove stains with Clorox for Colours.

Some of these blocks had a promotion attached that rewarded the people who found them with a free sample.

Results: Due to its engagement factor, the activation recorded participation from over 600 people in the first four hours alone. This number touched 5000 by the end of the promotion period while double this number chose to be captive audience, resulting in word of mouth and driving people to pick the product from the shelves.