This ‘telenovela’ aired in the US and 37 countries, where laws are quite different and disparate. Thanks to this co-production with Telemundo Internacional (one of the largest distributors of telenovelas in the world) could avoid legal issues, as NBC has international agreements for inserting brands into their content and thus be sold to TV networks.

This soap opera was aimed at a female audience; and attracted by the story, received with pleasure the inclusion of Clorox brands into the plot. An example: the star of the soap opera had to move the Mayan flower that gave life to the formula of chocolate (main reason for the story) from Mexico to USA, and to maintain its qualities a Glad bag was used.

This telenovela aimed to connect the female audience with Clorox through a story that mixed suspense, intrigue and love. The statistical information is as follows:- 130 chapters of 1 hour each.- Aired in 37 countries worldwide- NBC Telemundo Broadcast in the US and in major TV channels open in 5 continents.- Also aired on Telemundo cable network internationally.- This show was seen by over 3.2m women every day for 1 year.- Monday to Friday, a trailer was sent to the most influential journalists of the US and Hispanic market; to their mobile phones to promote the soap opera- We came to the point of sale labels forming the word ‘DAME CHOCOLATE’ on Clorox bottles, on the shelves of supermarkets.- We created a cleaner version, more fragrant version of Poett called ‘Secrets of love’, a cleaner with the same fragrance as the secret formula in the soap opera: the Mayan flower.