Cannes Lions
LOWE & PARTNERS SINGAPORE / UNILEVER / 2011
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First KissA group of teens brush a dog’s mouth with Close Up Fire Freeze toothpaste. Armed with their mobile camera’s they film the dog licking the face of their sleeping friend. The sleeping friend then starts licking and kissing the dog in return. Fresh breath gets people closer, but in this case it gets man’s best friend even closer.
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