Considering the digital signage display at the station as "cage".

Then, we created a system which is appeared a child who was trapped and try to seek help to escape.

By doing this, we sent a message, if you find child abuse abuse you would like to reach out to help.

This effort was made using the digital signage display at the terminal station that a lot of people see.In this display, a child trapped in a cage projected a 30-second image that asks for help. In addition, a message telling the misery of abuse and a phone number to notify you when you see abuse. It also contributed to actual abuse prevention.The designs describe their cruel and lonely living circumstance.And also to create virtual situations as if they were crying at the behind in digital signage display.

This picture suddenly appeared in the streets, it gave many people awareness of abuse with the impact.

So, the digital signages were shared overnight through SNS and media. And it was featured in popular media(Asahi NP) and attracted attention of society.