The arrival of Forever 21 to Costa Rica was very successful.

However, after the second opening, there was a lost of attraction.

How to ensure an increased interest on the brand before the arrival of the third?

- A video demo explained the service: mobile wardrobes will be spread throughout San José, ready to fix any fashion emergency 7 days a week. Including an outfit coincidence. It was launched via Forever 21 Costa Rica YouTube and Facebook channels, explaining that the service would be available exclusively for the attendees to the next opening.

- Fashion bloggers, models and young girls rapidly and spontaneously shared the video, and it went viral in less than a week.

- The "Closet SOS Service" demo was the Forever 21's most viewed video worldwide this year, despite the Costa Rica's small population.

- Main national press came to cover the opening, in which more than 8,000 young girls came to visit the store and buy, in order to have the chance to use the Closet SOS Service once. (8,000 people is more than the majority of concerts and football stadiums in the country).

- Even some national and international newspapers talked about the service, including trend sites such as Trendhunting, Trendwatching, Springwise, affecting not just to the desired direct response, but impacting also on the perception of innovative brand internationally.

- All services were delivered.