Cannes Lions
180 AMSTERDAM, Amsterdam / BENETTON GROUP / 2017
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For all its famous ads, United Colors of Benetton wasn't selling clothes. They needed to talk about products in a way that was relevant to a new generation. We created a global campaign that positioned them as the brand that makes Clothes For Humans. Rather than turn to the glossy and glamorized world of fashion, we looked to the mundane, ordinary and honest human moments we’ve all experienced, but no other fashion brand would show. In this film, we see a girl interviewing for a job via Skype. After the interview is over, she shuts the laptop with confidence and stands up to reveal that, on her bottom half, she is only wearing her knickers.
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