Our idea was to create the first streetwear collection where you actually wear the streets. Posters glued on the the city streets with a die-cut in the shape of a T-shirt was the way we found to launch the new collection. The graffitied walls, weathered by time and full of interesting details, became our media and at the same time the prints for the new T-shirt collection. The posters were strategically placed to highlight the most interesting section of the wall. The image that appeared inside the shirt shape was featured on a t-shirt that was sold online and at the Ramorama store.

We reached people in an amazing and unique way, reinforcing the alternative essence of the brand. The stunt was carried out in an authentic urban neighborhood, full of artistic expressions. We reached the target right there on the street with our brand. The buzz that the stunt created resulted in Ramorama being invited to be sold, for the first time, in three multi-brand stores.