"Loxion Kulca" is South African township slang for the words "Location Culture".The brand was born in a shack during apartheid years in South Africa and quickly became an underground symbol for black pride during the "struggle". This is the first ever TV commercial done for the brand.As memories of the struggle fade, and with them the values of "ubuntu: one for all and all for one", we want to remind people of the role that Loxion Kulca played in the liberation of our country.