Show the new Diesel's collection, in a way that expresses Diesel's point of view about our society.

The catalogue is a passport of Diesel island that not only tells the full story of a new stupid and brave nation, but also criticizes other fucked up nations. on top of that, it allows local markets to stamp them with discounts or promotions.

This is an ongoing campaign for spring summer of 2011, it has just started to be deployed and will continue to developed until August 2011. Until then we are not able to measure any results. It made some people very angry, so it's going great.