We imagined it would take 3 months to complete the project. In the first 24 hours, 20,000+ Aussies claimed their day in Bonds’ history. In fact, with a new upload every 3.8 seconds we needed to shut the site down for a short period and add 10 times the amount of moderators to catch up on the backlog of entries.

To Date:80,000+ uploads.Over half a million page viewsAverage time spent engaging with site: 9.42 minutes 400% increase in traffic to Bonds online retail storeAuscan data shows Bonds re-emerged as Australia’s Favourite Clothing Brand (above ADIDAS and NIKE)