Cannes Lions

CLOTHING STORE CHRISTMAS MESSAGE

NISHITETSU AGENCY, Fukuoka / SOLARIA PLAZA / 2011

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About 100 men and women in their twenties participated in the Christmas commercial of the Solaria Plaza (a fashion building) in Fukuoka.

We used a stop motion animation technique to make a physically manipulated object appear to move on its own.

At that time, we divided them into two roles, women played the dot animated cartoons of the women and men played the animated cartoons of the men.There were a lot of couples participated and had happy time. We intended to express mixed feelings of happy Christmas and lovely time.

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