The ad features the Clover LIghter Choir (a re-worked version of the classic hip hop song 'Can I Kick It?', written by Lou Reed and busting some retro grooves. With a nod to Clover Lighter, it's no longer a question of 'Can I Kick It?' but 'Can I Have It?' Well, with Clover Lighter, 'Yes You Can'. The campaign idea was that with Clover Lighter you have the freedom to have the food you fancy... because it has a great buttery taste but with only 32 colories per 10g serving.