Cannes Lions
ABSOLUT REALITY, Paris / CLUB MED / 2001
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OYYO is a new village concept by Club Med for the young clientele following the three principles: PARTY - SEA - SUN. OYYO is "forbidden before 18!" and once there, "if you sleep, you die!".oyyo.com reflects the identity and spirit of the new brand, differentiating itself from the "parental" approach to holidays and breaking away from traditional tourism codes.To savour your visit, you need the Flash 5 plugin!The experience goes on before, during and after the actual trip, mirroring the village life: its colours and musical mood evolve depending on the time of day.When connected, follow the flow or "live" in an alternative mood by setting your own time with the OYYO clock on the lower left side of the screen. Explore Oyyo ... its GUIDE will give you information about the place, what happens, who is there and keep you posted about the events. Win a trip by making the best-added score at the three games created especially for Oyyo in LUDIK. Meet members of the community in TRIBU, before or after the trip, or consult the photo album. Save your spot online in PARTIR, and go to Oyyo with a specific community if you want to.
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