Create a rigid pack that could be used as a protective case to allow the consumer to carry his Club Social crackers without the risk of breaking or crumbling.Reinforce the portability attribute, allowing the brand to follow its Urban Nomads target (young adults who are continually 'on the go').

Eliminate one of the obstacles to the perception of quality of the brand and to its full recognition as a product for 'any time and anywhere'.

Allow the integrated communication actions of the brand to be exploited in the product, reinforcing the concept of 'Unmistakable like me'.

For each wave, we created from 12 to 20 different layout options, and 4 to 12 of them were selected by the client. To do this, we used both its own designers team and external artists, whose profiles were selected based on their adequacy to the theme proposed.Before the creative execution, the planning team sought references and tendencies in order to provide creation with insights and conceptual ideas.

Around 1 million tin holders were distributed, compared with 250 thousand for the previous waves. Stock lasted for 2 months instead of the 3 in the original forecast.