We set up shooting galleries at fun fairs with special paper targets. The back of the targets showed the picture of a convict, who ended up being perforated by the shots. This way, unsuspecting fair visitors were turned into the firing squad themselves and experienced what a lack of public interest means for many convicts around the world.

With minimum cost and effort, we reached many fair visitors all across Germany. The surprising placement of our message became a topic of conversation and a thing to remember among our target group.