Coaster. The first film created from entirely from beer coasters.

Blank coasters were distributed to bars around the country. By filling them out, anyone could apply to be part of our production.

We received thousands of entries, all competing for a range of roles - from screenwriters to set designers to those guys who get your coffee.

Winners were mentored by Baltasar Kormakur, director of Hollywood blockbuster, Everest.

We documented the entire journey and shared it as content.

After two months and endless amounts of coasters, filming began.

The film premiered at a ‘white’ carpet event and the audience & press loved it.

Over 1.5 Million Views

33.7 Million Social media impressions

Achieved product awareness of 43%

Grew the total wheat beer market by an astonishing 24%.

Earned media total of 2.2 million Ringgit.

Our film was selected in Europe’s leading Asian film festival, Cinemasia.

Tiger White was the most successful launch of a new product in Tiger Beer history.