Client ObjectiveTo develop a marketing solution on the net that dovetailed with the offline ‘SPOT THE BALL’ promotion that Coke was doing in association with Cricket and Coke’s association with the Sharjah series.Contests2win strategyContests2win has developed the Triple I Marketing model. The contests using this model ‘Introduce’ the consumer to the brand, ‘Involve’ the consumer with the brand and finally get the consumer to ‘Interact’ with the brand.Using the Triple I Marketing model, contests2win developed the ‘As Seen on TV’ contest, a highly addictive contest that involved actually spotting the ball as a match is in progress from the perspective of a TV camera lens. This was in sync with the ‘SPOT THE BALL’ promotion that Coke was having offline. The contest encouraged users to participate as often as possible to improve their chances of winning the exciting prizes.Results – The Coke ‘As Seen on TV’ contest generated around 35,000 responses.