So we decided to customise a Coca-Cola vending machine especially for couples, place it in a crowded mall and give out free Coca-Cola to those that proved they were a couple. We viewed people through a hidden cam inside the machine and once we were convinced they were a couple, we pressed the button that dispensed free Coca-Cola.

Coca-Cola’s Valentine’s Machine video was viewed by over 1.5m people in just 3 weeks without any seeding or extra media budget. For weeks on, there were 2 tweets per minute mentioning the video from all around the world. But most of all, the machine brought couples even closer on Valentine's Day giving them yet another reason to share a hug or kiss.