For the first time, Facebook Connect was used in a banner that enabled users to see their own profile picture integrated within the personal can design.Viewing yourself starring over the web on a banner was a real surprise for the users and the banners were in all of Israel's biggest portals helping the users to create a personal can before even entering the activity's site.

1. The banner's CTR was 0.56% at average2. Over 50,000 users viewed their profile picture on the banners.3. Over 500,000 users entered the activity's site.