The short yet powerful 8 and 15 second break bumper creatives produced an experience which can be described as sensory, combining the audio-visual aspects associated with a single serve, such as focusing on the unique sound released when opening a bottle, or the sound of crackling ice and fizz released when poured into glass. Constructed so that when copy ends, the viewer is left with the impression to complete the next step in the sensory process, taste.

The project performed above expectations: differentiation from clutter resulted in high ad recall, sensories increased image indices and productivity was generated by achieving higher than expected ratings. The application was built into following year’s marketing budget and extended to radio platform.

Subsequently it was copied by many advertisers.