Ask any professional sporting team and they’ll tell you that a crowd of passionate fans is a very powerful thing. With their voices alone, they have the potential to change the course of a game. This commercial demonstrates exactly that by showing a crowd of football spectators literally using their screams and chants to control the movement of the ball. The commercial also highlights how the positive uplift and refreshment of Coke can intensify this amazing effect. As a result, the commercial encourages football fans to “let it out” and make a real difference to their team’s performance at Euro 2008.