Cannes Lions

COCA-COLA

JOINT EDITORIAL, Portland / COCA-COLA / 2011

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The Coke Mythology video is a cryptic teaser designed to pique interest in the legend behind the Coke Secret Formula. It combines archival Coke advertising of the past with new footage and titles. The online version contains hidden Easter Eggs that, when clicked, leads users to bonus viral content.

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Shortlisted Cannes Lions
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WIEDEN+KENNEDY, London

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2020, COCA-COLA

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