We open a bowling alley. We see our hero, Mr Bowl, facing off against a set of ten-pins that has been replaced by bottles of Coca-Cola. He shoves his fingers up his nose, whips off his head & uses it as a surrogate bowling ball. He makes a perfect strike. His head returns refreshed. He pops it back on and smiles. Objectives: To reach teenagers with the message that Coca-Cola is a young, fun drink. Target group: Teenagers who go on-line frequently.