Cannes Lions
LEO BURNETT USA, Chicago / COCA-COLA / 2008
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The Coca-Cola Company has sponsored community sports all across America for nearly 80 years - especially football. We wondered what it would be like to have a football team from 1951 go head-to-head with a team from 2008. At first glance the teams seem as different as the eras they represent, but as the game begins we discover that they have much more in common than one would have imagined. The game is played. Mutual respect is earned. And we come to truly understand why the Coca-Cola Company has proudly sponsored them for generations... because sports bring communities together.
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