Cannes Lions
PUBLICIS CONSEIL, Paris / COCA-COLA / 2011
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The large Coca-Cola bottle really wanted to be like its small bottle version in glass, iconic symbol of the brand. So it decided to take charge of its own destiny and set off all alone on a quest to be recycled. Thanks to its determination and a little bit of luck, it got its wish and succeeded at last in having the same shape as its role model.
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