To launch the December 2012 Holiday Program, the creative process began with inspiration boards developed by HSN to establish the tone for the television set and digital platform. HSN and Coca-Cola then collaborated to curate a collection of images from Coca-Cola’s rich 126-year history to create the visual identity.

Once the visual identity was established, products and experiences that would best resonate with consumers were considered as the team developed visual concepts to define the product assortment that would be available for purchase by HSN shoppers as part of this program.

To develop the media content, HSN's creative team storyboarded and shot exceptional hi-definition film footage to effectively promote & support the partnership launch. HSN also developed and launched an e-commerce Coca-Cola store featuring over 150 items.

In the media for this program, HSN's creative team captured the role Coca-Cola plays in consumers’ everyday lives.

The HSN launch was an omni-channel campaign that created numerous consumer touch points. It leveraged both social & mobile platforms (e.g. Twitter, Facebook, Instagram), e-commerce (a Coca-Cola store on HSN.com), live HD TV with call center (upsell/cross-sell), direct mail (inserts prior to launch), loyalty (MyCokeRewards), billboards (Coke Digital Network), and national Press (e.g. New York Times, USA Today).

The Dec. 6th Holiday Program delivered over $1.5 million in retail sales, and 10% of all shoppers were new to HSN. Total media impressions: 90-million. Total HSN.com Coca-Cola page views: 410,000+ in less than two weeks.