To use all mobile formats available (Internet, video, MMS, music) The user could customise an MMS with any character to send season’s greetings to 5 friends with the aim of generating virality. The user could also see the video adapted for mobile content and resend it, make his own wallpaper by selecting a character, download music and send it for free to a friend.

It was the most popular Christmas campaign of the year with more than 250,000 visits and over 470,000 customised MMS sent.