Cannes Lions

Coca-Cola Lunar New Year Red Envelopes

TURNER DUCKWORTH LONDON & SAN FRANCISCO , London / TURNER DUCKWORTH: SAN FRANCISCO / 2016

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Overview

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Credits

OVERVIEW

Description

Red is Coca-Cola's brand color and the color that represents luck during the Lunar New Year. The gold illustration is a modern interpretation of paper-cutting folk art and features a Coca-Cola Icon Bottle emerging from traditional symbols for happiness, abundance and prosperity

Execution

Handcrafted red envelopes with gold emboss detail.

Outcome

As well as spreading good will, our envelopes are displayed by our new and old clients across the business

Similar Campaigns

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COCA-COLA LUNAR NEW YEAR RED ENVELOPE

TURNER DUCKWORTH LONDON & SAN FRANCISCO , London

COCA-COLA LUNAR NEW YEAR RED ENVELOPE

2016, TURNER DUCKWORTH: SAN FRANCISCO

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