Armchair Media was given a challenge by Coca-Cola: create a web experience designed to flaunt M5 - Coca-Cola’s 5 new "it" bottles and the 5 brilliant short films that inspired each design. The goal was nothing short of spectacular - entice young trendsetters to seek out Coke in chic spots where the brand isn't traditionally part of the nightlife experience.

Armchair Media assembled a fresh multi-disciplinary team of graphic designers, animators, Flash artists and sound designers. The site needed to be relatable to a global audience, yet untraditional enough for a cynical demographic.