Working with our agency partners, freelancers, and our internal design team, we developed a new VIS for packaging and communication touchpoints that: uses the same design construct across all variants, brings a thread of red to all variants through the CC Script and Lippincott Ribbon, uses colors as a differentiating element for each variant (red, silver, black, green), highlights the product descriptor for each variants to help consumers choose the right Coke for them.

We are piloting the new designs in 12 markets, with a global rollout planned for 2016.